Don't you love that phrase. I've kind of become accostomed to not ever paying it. Most big retailers have frequent (enough) discounts that you can usually get a brake. I almost never buy food at that high price. One item I actually do expect to pay full price is books, especially local market ones (read Mormon). But toys, no.
So guess how I felt when I sent my sweet husband to Shopko for a buy one get one half off deal on Legos and he found a not-so-sweet deal. The Lego set we were looking for was marked at 150% of suggested retail price as listed online! So the 50% off deal was ridiculous! 150% higher than suggested retail price is like robbery! Crazy. Well, that purchase is OFF.
Winner goes to the lowest (convenient) bid, which right now is online. Beware of Shopko you toy buyers. I'm sure not all items are this bad, but you never know!
P.S. Have you started Christmas shopping yet?